lThe exciting launch video features Pakistani fashion industry’s select group of coveted fashionistas, celebrities and media personalities, as well as TONI&GUY HMW Global Hair Ambassador Mark Hampton, who flew in from London exclusively for the launch.
The dazzling event, executed in classic British style, features the launch of Hair Meet Wardrobe Cleanse & Nourish, Prep and Styling range. The four style collections: Classic, Glamour, Casual and Men’s range have been developed around timeless fashion themes, making every style possible.
Following the Global Style Collective trend, a Local Style Collective was announced; a team of influential hair & fashion focused ambassadors who embody the Hair Meet Wardrobe philosophy. Local Style Collective include Feeha Jamshed, Asmaa Mumtaz, Meher Tareen & Samina Khan, Raana Khan, Alyzeh Rahim and Nadir Feroz & Maha Burney. Exciting highlights of this star studded evening included a runway on which models, styled by Feeha Jamshed and Mark Hampton, take the ramp by storm; and a classic performance by Zoe Viccaji to the tune of British bands.
TONI&GUY HMW is a premium hair care brand synonymous with rich cultural heritage in hair fashion, with 409 salons in 44 countries worldwide. As the official haircare sponsor of London Fashion Week, it reasserts itself as the instigator of top to toe styling. Hair Meet Wardrobe embodies the philosophy that style is about the entire look from head to toe & the attitude that goes with it. With Hair Meet Wardrobe, TONI&GUY bring looks right off the ramp and fuses them with street style, enabling fashion to inspire individual style.
Spearheading the Hair Meet Wardrobe philosophy is TONI&GUY Global Hair Ambassador Mark Hampton, the face of TONI&GUY Hair Meet Wardrobe and one of UK’s most sought after hair stylist.
In 2009, TONI&GUY retail hair care business was acquired by Unilever adding to their impressive array of beauty brands. 2013 not only marks TONI&GUY’s 50 years in the global hair and fashion industry, but also the eclectic hair care brand’s glamorous launch in Pakistan.
The exclusive video captures the essence of what TONI&GUY Hair Meet Wardrobe philosophy is: edgy and inimitable. We invite you to get inspired.
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