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Wednesday, 25 July 2012

Dubai Fashion Week runway shows cancelled



Dubai: Fashion Week’s autumn-winter 2012 runway shows, slated to run from April 7-12, were this week dropped due to lack of funds, said its event director Rohit Sabikhi.
“Fashion shows all over the world are an expensive proposition. This season, funds needed to be generated and certain things took longer than anticipated,” Sabikhi told Gulf News on Thursday. The bi-annual fashion event has been running in Dubai since 2006.
As many as 30 shows featuring 40 designers were expected to participate in the showcase next month. Sabikhi attributed the change to a “bleak sponsorship scenario” combined with a “lack of support from various bodies.”
“Rather than a cancellation, I would call this a postponement. For the last three seasons, Manoj Bhojwani of Capital Marketing [DFW owners] has been single-handedly investing a lot of money into it. But the recession, the lack of sponsorship deals on the marketing front and lack of assistance from various stakeholders have led to this not-so-ideal scenario,” said Sabikhi. In May 2010, Dubai-based media company Capital Marketing purchased the operating rights to Dubai Fashion Week from Concept Group.

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