Continuing with its tradition of giving you an exclusive preview of the next day’s collections, The Pond’s reveal lounge stole the red carpet all 4 days at the recent edition of the PFDC Sunsilk Fashion Week 2013. The lounge which was literally the biggest thing on the red carpet, capturing the attention of all the fashionistas and guests.The Pond’s reveal lounge started with a first day surprise when the hosting of Pond’s reveal lounge unveiling was carried out by none other than the lady who never fails to surprise us with huge and astonishing creations, the legendary Frieha Altaf. The red curtains went up to display a beautiful antique stage with mannequins displaying pieces from the creations of the designers who were set to show their collection the next day at PFDC. On the 2nd day Once again the lounge gave a sneak preview of Mohsin Ali, Zonia Anwer, Maheen Kardar of Karma, Layla Chatoor, Adnan Pardesy and Shehla Chatoor’s collections. The third day, it was Maheen Karim, Ali Xeeshan, Wardha Saleem, Kayseria’s collections on the display.
Just when we thought we had seen it all, the final day of Pond’s reveal lounge at PFDC kicked off with the unveiling done by the elegant Sehyr Saigol. The curtain went up to reveal not mannequins but live models who proudly walked around the stage clad in Feeha Jamsheed’s capsule collection. The collection successfully translated intangible characteristics of the brand into apparel. The line displayed dresses in black, white and gold that paid full homage to the sophistication, poise, playfulness and radiance of Ponds. The curtains came down on the lounge on the final day to applause, amazement and awe.
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